I'm Paulo. Good to see you.
I grew up in a city in the Brazilian countryside, where my biggest hobby was filling piles of paper with drawings and creating tons of comics. As an adult, living in Sao Paulo, I got my first bachelor's in journalism and founded my own business, when I especially gained confidence to communicate. Over the past few years, I've come out as a creative, graduating as a distinct graphic design student, developing my skills as an illustrator, and working at a startup with award-winning advertisers.
Why & what I do?
A personal brand wasn't exactly in my plans. It happened organically and I embraced the challenge. I saw it as a means of combining my true desires: telling unique and appealing visual stories, helping brands and professionals to stand out with a human-centric approach and, thus, transforming real people and their realities.
As a brand designer, I would love to help you with your brand identity project.
As a 2D artist, I will be glad to assist you with character or prop design,
visual development, or simple animations.
Meet the process.
Before contacting me, it is important for you to understand that we are going to form a partnership. That means I will be working with you - not for you.
I believe in co-creation as the only effective way for us to stay trully aligned.
So, make sure you: like the style of my recent work; understand that a solid creative process takes time and appreciate the effort spent at each stage; will be available to clarify doubts, give feedback and collaborate in all ways.
For my part, I guarantee that you will have a professional 100% committed to your ideas with the same passion you have for your business.
Let's create some epic stuff!
Let's get to know each other (online), discuss your ideas, and align expectations and deadlines.
For our security, our partnership starts only after acceptance of the proposal and payment.
You will provide information about your business and your target audience. I will take a deep dive into a market study in order to map out aesthetic and innovative solutions.
I will build tactile representations (quick sketches or prototypes to communicate and clear up design intentions) for you to have an idea of how the result will behave.
This is the step where you give constructive feedback and suggest any changes. I will iterate based on your considerations, present the final design and make sure we got where we wanted to get to.
After the approval, we have finalized your project!
I will put together the high-resolution files and transfer them to you. You can start using them now. Cheers!