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I am currently available 
Transdisciplinary designer
specialized in illustration,
animation, and brand design.
Crafting captivating
visual narratives for innovative,
human-centric brands.
Based in
Sao Paulo



  • Hello! I'm Paulo Lima, an illustrator, animator, and graphic designer. I have a transdisciplinary and adaptable approach to every project I undertake.

    I worked in a startup specializing in marketing and storytelling, and since then, I've been seeking to enhance my skills through courses on visual identity, illustration, motion design, among other distinct areas.

    Exploring and experimenting with different mediums and styles has been a constant in my career. From crafting unique visual identities to conceiving engaging illustrated worlds, my aim is to push the boundaries of conventionality and surprise audiences with works that tell stories and inspire.

    Whether you need to develop a consistent brand, create charming characters, or produce short and powerful animations, I'm ready to collaborate and turn your ideas into visually stunning realities.

  • Brand Identity

    Art Direction

    Graphic Design

    Editorial Design

    Motion Design

    Advertising Illustration

    Editorial Illustration

    Character Design

    Visual Development

    Prop Design

  • 1. Onboarding

    2. Learning

    3. Crafting

    understand each step

    4. Polishing

    5. Delivering

  • Adobe Photoshop

    Adobe Illustrator

    Adobe Premiere

    Adobe After Effects

    Adobe InDesign

    Adobe Animate

    Office Suite


  • Digital & Graphic Design

    Social Communication - Journalism


    Undergraduate Degree

    2019 - 2022


    Instituto Mackenzie

    Undergraduate Degree

    2007 - 2011



    The So(cial) Good Awards

    RGD Canada

    Brasil Design Award 2021


    Featured Project




    Ecos da Rua


    Silver Award in Social Impact Design

    Ecos da Rua

  • Although I've been working as a freelancer since 2023, I'm always open to job opportunities that may involve employment relationships, whether part-time or full-time, as long as it's a mutually beneficial choice for all parties involved.

    I'm available to discuss different work arrangements and find a solution that meets our mutual needs.

  • I transition between the fields of illustration, animation, and brand design, able to offer a specific service in any of them or undertake work that involves a bit of all.

    I operate in a solo mode, where you tell me what you need and I produce the exact items you require to achieve your marketing goals, or in the to-go mode, where I engage in a temporary partnership with you and/or your marketing team, providing that extra push that is both welcome and necessary.

    I am available to clarify any specific doubts regarding the variety and availability of my services.

  • Prices can vary significantly depending on various factors such as the type of service, the complexity of the work, the extent of the contracted materials' use, or the stated delivery deadline.

    For example, a complete brand identity package can range from US$ 500 to US$ 10,000 or more; a cover illustration typically starts around US$ 600; and motion design projects may be charged at fixed prices or per hour worked.

    Let's discuss the specific details of your project and come to a fair budget that meets your needs and reflects my work.

  • The deadline will be discussed during our initial conversation.

    It's important to emphasize that a robust creative process requires time and dedication.

    Throughout the journey, I'll be available to provide detailed explanations about each step, so you understand the effort involved.

    Please keep in mind that the deadline may vary depending on the specifics of each project and any adjustments or additions requested along the way.

  • Typically, I strive to focus on projects that align with my perspective and values. Unfortunately, this means that I may need to decline proposals that don't fit these criteria.

    I also don't engage with unrealistic offers. While I understand that each project is unique and has its own requirements, it's important for me to consider the significant investment I've made over the years in developing my skills and professional vision.

    Thank you for understanding, and I'm always open to discussing how I can contribute to the success of your project within these parameters.


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