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Fantastic Factory

2021

Overview

We created a campaign for Lupo, a Brazilian textile brand, focusing on Father's Day, celebrated in Brazil on the second Sunday in August.

With the motto 'give the best to your hero', the effort comprised a film, digital media strategies, and pieces for points of sale.

The commercial, produced by O2 Filmes, invites the public to discover the 'Super Fathers' Fantastic Factory' and seeks to highlight the technology used by Lupo.

As part of the strategy, we also launched the Lupo's 'Fantastic Factory' website, which advertises the brand's products, with descriptions of their 'super abilities'.

We had the support of Brazilian personalities, such as Otaviano Costa and Christian Figueiredo.

Details

Services

Campaign, Graphic Design

Team Members

OD Brasil, O2 Filmes

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